Audio-Technica Broadens Distribution With Sweden’s Audio Pro Business

Audio-Technica is partnering with Audio Pro Business which will see the Swedish speaker manufacturer join Audio-Technica’s portfolio of distributed brands in the United Kingdom, Ireland, France, and Spain with effect from March 1.

Audio Pro Business commercial installation speaker solutions will join brands such as Audio-Technica, Allen & Heath, Genelec, Audient, and Artnovion in improving audio for all, adding to a signal chain of premium quality brands.

With a 40 year history in speaker design and manufacture, pioneering technologies such as wireless audio and lighting rail quick connections, Audio Pro Business wireless speakers allow easy installation, flexibility, and audio quality while allowing customers to connect to modern streaming media services.

“We are delighted to be representing Audio Pro Business in our UK and Ireland, French, and Spanish territories,” says Gary Maguire, Commercial Director Audio-Technica EMEA. “Audio Pro Business addresses the needs of business wanting better quality sound and the flexibility to match changing retail and hospitality environments. The brand’s forward-thinking approach aligns to many of the requests we have experienced in the market. We look forward to working on some exciting projects in the coming months.”

“We are very happy to join Audio-Technica’s portfolio of premium brands,” says Jens Henriksen, Audio Pro CCO. “We believe our products deliver a solution well adapted for the installation market and are a great complement to Audio-Technica’s existing offering. The new relationship will allow us to provide resellers with excellent service and logistics support to ensure they can respond to their customer’s requirements quickly and efficiently.”