SVG On Demand: ESPN’s Belca Bedoya-Pedyna on Adapting Linear Programming to OTT Platforms

Implementing an engaging graphics package on broadcast television can be challenging on its own. With the continued emergence of viewing content on nonlinear platforms, creatives are tasked with adjusting their parameters to capture the OTT audience.

At the SVG Sports Graphics Forum, our Brandon Costa caught up with Belca Bedoya-Pedyna, lead designer, motion graphics, ESPN, about the process of transitioning treasured linear shows like SportsCenter onto Snapchat and other social media outlets, developing elements that will only be seen by digital consumers, and establishing efficient workflows that can churn out high-quality video at a quick pace.

For more one-on-one interviews and highlights from SVG events, visit SVG On Demand.

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