Qligent Assures Consistent Delivery Quality of OTT Sports Content
The Sports Video Group is pleased to introduce Qligent as a new corporate sponsor. The company offers a comprehensive solution for real-time monitoring, analysis, and visualization of media delivery.
Qligent’s Vision platform ensures broadcast content meets regulatory compliance such as closed captioning and audio loudness. Vision monitors the performance of multiple signals, streams, and systems across distribution networks from origin to headend to the last mile. Vision assures consistent quality of experience (QoE) and service (QoS) across any OTA, cable, satellite, IPTV and/or OTT delivery/distribution platforms. Vision Analytics leverages machine learning to predict conditions of media delivery that can help prevent churn and identify silent sufferers.
“There is a lack of monitoring for quality delivery in OTT sports streaming for both live and video on demand (VOD). Some issues that can be detected and corrected before they affect the viewing experience are macro blocking, video freeze, and audio/video synchronization errors,” says Lang Cooksey, product manager, Qligent. “Latency is the biggest challenge facing live sports streaming today, with piracy and protecting media rights owners and holders coming in second.”
Production organizations that deliver live events or VOD content are fighting an uphill battle for brand awareness due to the number of viewing options available. Ensuring OTT quality is paramount to increasing channel brand recognition and viewer retention.
“The Qligent team is excited to work with Sports Video Group to better understand the OTT sports streaming distribution issues and to bring awareness to the monitoring solutions available,” continues Cooksey. “Of particular interest to the sports streaming market will be our new event-based, dynamic monitoring service that will be announced at the NAB Show in April.”
Qligent Vision’s flagship platform monitors OTT streams to ensure negative issues affecting user experience are identified and mitigated prior to creating audience churn. Qligent Vision gathers OTT-specific metrics such as HTTP server and client errors, buffer errors, and playlist errors. Qligent Vision allows providers to perform real-time and/or historical root cause analyses (RCA) for future predictive analysis and prevention. Qligent Vision combined with Qligent Analytics augments and aggregates silos of internal data as well as data from external sources to provide reliable audience measurement and trend prediction.