SVG On Demand: Univision Deportes’ Alexis Salinas on Upgrading the TUDN Brand, Interactivity Within AR Graphics

At the tail end of 2019, Univision Deportes and Grupo Televisa launched an initiative to brand the two companies together as TUDN. Over the last few months, the TUDN brand has continued to innovate its on-air graphics package with augmented reality at the forefront.

At the SVG Sports Graphics Forum, our Kristian Hernandez and Alexis Salinas, senior director, technical creative services, Univision Deportes spoke about the recent progress of the new brand, how operations are being handled in both Miami and Mexico City, and ways in which interactive tools are being integrated into their augmented reality use.