The SVG Podcast: Craig Barry, EVP/Chief Content Officer, Turner Sports

Turner exec explains NBA on TNT's new Virtual Show Clock graphic

An increasingly exciting and interesting segment of the sports-video business is graphics. At Super Bowl LIV, for example, Fox Sports had viewers buzzing with a flashing new insert-graphics package and scorebug, while the NFL wowed audiences with its NFL 100 pregame ceremony featuring nearly seven minutes of augmented-reality graphics.

However, some of the most impactful graphics enhancements don’t necessarily have to explode off the screen. They can be subtle. Much like the new Virtual Shot Clock introduced this season for NBA games on TNT by Turner Sports.

We’re joined on The SVG Podcast by Craig Barry, EVP/chief content officer, Turner Sports, to discuss the Virtual Shot Clock project, which took more than a year to develop.

Barry explains that he and the network see this technology on the level of a yellow 1st & Ten line for basketball and describes the work they did with graphics-technology leader Vizrt to make it all happen.

WATCH A SAMPLE OF VIRTUAL SHOT CLOCK

This conversation comes from the stage of the SVG Sports Graphics Forum and was recorded on Feb. 26. It is moderated by SVG Chief Editor Jason Dachman.

This episode of The SVG Podcast is supported by PRG. PRG is the world’s leading provider of sports- and event-production solutions, with a diverse résumé featuring major live and broadcast sports events worldwide. Production partners depend on PRG’s innovation, knowledge, and depth of experience in broadcasting, audio, video, lighting, rigging, staging, scenery, and automated systems for the highest level of excellence in capturing sports and live events. To discover how PRGs capabilities provide services for you, visit prg.com.

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

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