Facebook’s Melissa Lawton on Social Media Content Innovation in the Coronavirus Era

Sports content creators are developing unique ways to engage fans

With no live sporting events on the calendar for the foreseeable future, sports content creators are developing new and unique ways to drive engagement with their fans across social media platforms.

On this edition of SVG On Demand, we catch up with Melissa Lawton, who helps oversee Live Sports Production Strategy for Facebook to break down successful content she has seen across the platform during the coronavirus quarantine period and what advice she has for sports content creators looking to make the most of the nation’s largest social platform.