Spring Tech

SVG SportsTech On Demand: Avid's Ray Thompson on How Users Are Embracing Cloud Editing

In an effort to keep the broadcast-technology community informed this spring, throughout April, SVG is hosting a series of SportsTech On Demand video interviews with executives from the industry’s top technology vendors discussing their latest product releases and company news. Our Ken Kerschbaumer sat down with Ray Thompson, director of market solutions, broadcast and media, Avid, about the company’s efforts.

Thompson speaks about a growing trend during this crisis – customers are now using cloud editing with Edit On Demand to do actual productions. As Avid’s product announcements are on hold to focus on the crisis, Thompson wraps things up by discussing Avid’s summertime plans for its next round of product introductions.

For more interviews and news from around the sports-video-production industry, visit SVG’s SportsTech Blog.
For more information on Avid, please contact Jeff McFadyen at jeffrey.mcfadyen@avid.com.

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