Eurosport Inks Content Partnership With Torque Esports
Eurosport has signed a content partnership deal with Torque Esports to show its All-Stars esports racing championship. Created by Torque Esports, The Race All-Star Series – Fully Charged by ROKiT Phones will now be carried by Eurosport into more than 150 countries and territories across its channels including cable, satellite, IPTV,and simulcast over the internet and mobile (including social media), VoD, and catch up.
The new broadcast deal follows the recent announcement of Torque’s content partnership with ESPN. Torque Esports also has additional highlights content partnerships making the All-Stars esports events available via more than 70 additional networks, with a potential reach of 610 million homes.
Torque Esports created the All-Star series following the cancellation of major international motorsport events, including Formula 1, IndyCar, NASCAR, Formula E, and more.
The televised events feature the world’s leading professional racers doing battle against top international virtual racers. Each of the 80+ weekly competitors is racing in their own home and joined together using the rFactor 2 racing platform.
The All-Star series also features the Legends Trophy event, which brings together racing heroes from yesteryear including ex-Formula 1 World Champions Emerson Fittipaldi, Jacques Villeneuve, and Jenson Button.
“We’re thrilled to welcome Eurosport as one of our broadcast partners. Having live coverage, direct into European homes is a great step forward for the All-Star Series,” says Torque Esports President and CEO, Darren Cox. “We had a fantastic reaction to our initial ESPN broadcasts and we’re thrilled to expand our live television reach throughout Europe. Our esports series is just going from strength to strength; new commercial partners in ROKiT Phones, television networks like ESPN and Eurosport, millions of impressions on social media, and more and more drivers wanting to take part. The series has given both Torque Esports in particular and esports racing, in general, a massive boost, and we’re looking to expand on that further in the months ahead.”
The expanded television audience has enabled Torque Esports to provide more value for corporate partners
“It’s tremendous to see the huge increase in viewership for The Race All-Star Cup,” said Jonathan Kendrick, Chairman and Co-Founder of All-Star Series title partner, ROKiT. “The quality of the driver line-ups, coupled with the action-packed format and new global broadcast partners, means that we are very pleased to be title partner. Whilst real-world racing continues to be suspended, the All-Star Cup has proven to be an outstanding way for ROKiT Phones to engage with new and existing motorsport fans in an authentic and innovative way.”
The final round of the first installment of The Race All-Star Series – Fully Charged by ROKiT phones will begin at 12 noon ET this Saturday.
The championship prizes up for grabs include a full-day test in a Formula 1 team’s simulator for the best performing sim driver and a $30,000 donation to the favorite charity of the top professional real-world racer.
Series two will start on Saturday, May 1 with a five-race championship.