DreamHack, ESL Strike Up Streaming Deal With Twitch
DreamHack and ESL have agreed to a three-year deal with Twitch. The agreement will see some of the biggest esports tournaments organized by ESL and DreamHack live streamed to the service exclusively on Twitch in 2021 and 2022.
“ESL and Twitch have been key players in the history of esports as we know it,” said Benjamin Vallat, SVP of Alliances and Corporate Development at Twitch. “The continuation of our partnership will strengthen not only the content offerings for fans, but also the greater esports community that ESL, Dreamhack, and Twitch have cultivated over the years. As part of the partnership, Twitch will become a centralized hub for streaming ESL and DreamHack competitions. The company will work directly with ESL and DreamHack to coordinate broadcast integrations and maximize sponsorships of some of the biggest esports tournaments going forward.”
The deal announcement confirms Twitch as the global digital media partner of major ESL and DreamHack competitions on a non-exclusive basis in 2020, before acquiring exclusivity of English language digital live streaming of major events in 2021 and 2022. As part of the deal, all tournaments streamed in English within ESL Pro Tour for CS:GO and StarCraft II & Warcraft III, including the ESL Pro League, ESL One, Intel Extreme Masters, DreamHack Masters, DreamHack Open, ESL National Championships, will be exclusively on Twitch in 2021 and 2022.
“Live-streaming esports has belonged to Twitch in recent years,” says Frank Uddo, Senior Vice President, Global Media at ESL. “As we continue to host some of the world’s largest esports tournaments, it feels only natural to work even closer with Twitch to provide the best gaming experience for fans, as well as safeguard the future of the esports industry.”
“This partnership is a milestone for DreamHack, both as a company and community,” says DreamHack Co-CEO Roger Lodewick. “Our cooperation with Twitch dates back to 2009 when it was still Justin.tv — this new collective media partnership is re-confirming our long-standing collaboration and highlights the importance and relevance Twitch has to our community, as well as the value the ESL/DreamHack esports content brings to the global Twitch audience.”