CenturyLink Shares Lessons Learned From Disney+ Launch

CenturyLink was selected by The Walt Disney Company as one of the networks to support the global launch of the streaming service, Disney+, which began rolling out in November 2019.

While they used CenturyLink’s content delivery network to deliver programming to subscribers in North America, Western Europe, Australia and New Zealand and amass a global subscriber base of more than 50 million, we also learned some valuable things along the way that we applied to our own business to help redefine our customers’ experience.

CenturyLink’s latest blog (https://blog.centurylink.com/three-lessons-you-can-learn-from-your-customers/) highlights these lessons learned from working with The Walt Disney Company including:

• The importance of managing legacy products that that are declining in value while at the same time investing in new solutions designed to help customers get where they are headed.
• How you can successfully reach your customers directly if you take the time to understand what they want.
• The value of understanding your customers’ needs and always looking for ways to provide additional value.