4K 4Charity Virtual Run Raises $21,000 for COVID-19 Relief

A new virtual version of the 4K 4Charity Fun Run traditionally held in collaboration with the NAB Show concluded this week, with sponsors and supporters raising over $21,000 in net donations for organisations that provide COVID-19 relief and non-profits focused on increasing diversity and inclusion in the tech industry.

4K 4Charity Fun Run event organisers have also confirmed the virtualisation of the entire 2020 series of 4K and 8K runs, including those planned for the IBC Show in September, a community event in Portland, Oregon, and the SMPTE Annual Tech Conference in November.

Sponsorship opportunities are now available for the IBC 2020 4K 4Charity Virtual Run, and the SMPTE 2020 4K 4Charity Virtual Run. Sponsor inquiries can be directed to [email protected]

The first-ever virtual 4K 4Charity Fun Run took place between April 21 and June 1, and attracted hundreds of supporters representing 158 companies across 24 countries. Virtual event registrants signed up for a 4K (2.49 mile) or 8K (4.97 mile) distance and completed a route of their choice at their own pace, whether that was on one day or across several days.

Participants shared their unique 4K 4Charity journey with the online community on Twitter, Instagram, Facebook or LinkedIn with social tag #4K4CharityVRun and were mailed a finisher’s packet at the conclusion of the event period.

A portion of proceeds from this 4K 4Charity virtual event benefit UNICEF, who is on the ground in more than 190 countries, partnering with front-line responders to keep children healthy and learning, and protected from sickness and violence. The event also raises funds for the National Center for Women & Information Technology (NCWIT), which builds a more equitable industry by teaching programming to K-12 girls and inspiring Latinas to pursue careers in tech.

Hosted by AWS Elemental, the first-ever virtual 4K 4Charity Fun Run was supported with sponsorships from Planar Systems, Bitmovin, Editshare, FEED, Irdeto, SDVI, Verimatrix, Wall Street Communications and NAB Show. The 4K 4Charity Series has raised more than $1.1 million in gross proceeds since it was founded in 2014.