Pixellot Inks Deal With FC Barcelona to Begin Integration of AI-Automated Coaching Solution

Pixellot and FC Barcelona have entered a strategic partnership to expedite the development and promotion of Pixellot Coaching following a successful integration of the solution into the club’s workflow.

The three-year collaboration agreement between Pixellot and Barça Innovation Hub, the club’s platform for innovation, research, and knowledge, will focus on the development and further commercialization of Pixellot Coaching to academies, clubs, and leagues. This will include the discovery of new features, expanded analysis and media capabilities, and a joint plan to reach new coaches and analysts around the world. To progress the solution, Pixellot will have a designated workspace at the Barça Innovation Hub to work jointly with sporting directors, coaches, and players to analyze automated video content captured from matches and training sessions from Pixellot solutions installed across the sporting campus.

“This agreement with Pixellot meets one of the goals of the Barça Innovation Hub, which is to team up with leading companies in the technology sector to co-develop products and services that can help to improve not just the club but also sport and society in general”, says Marta Plana, member of FC Barcelona Board Director, Responsible of the Barça Innovation Hub. “In this case, in association with Pixellot, and through the use of artificial intelligence, we are developing an application for use both in the coaching and management of sport. This technology can, for example, closely monitor certain plays and movements, and the recording can then be automated, providing qualitative information of major value to our coaches and analysts.”

Founded in 1899, FC Barcelona has become a symbol of sports excellence, as one of the club that has win more trophies and being one of the most universally supported teams. The Barça Innovation Hub was established in 2017 with a goal to spearhead knowledge and innovation across different sectors in the sports technology ecosystem from all over the world.

“Our team is excited to join the innovation hub and expedite the development and the go-to-market strategy of our coaching and analytics solution. Over the past three years we have installed Pixellot systems across all the club’s facilities, including the world-famous Camp Nou stadium and the Palau Blaugrana, producing thousands of hours of live training and match footage,” says Alon Werber, CEO of Pixellot. “Our expanded partnership with the club and the innovation hub, demonstrates the interest from the world’s sporting elite to enhance their on-field and on-court performance with the market-leading technologies.

Pixellot Coaching provides teams, the video tools to analyze performance, break down games and practice sessions, and improve their play. Based on Pixellot’s automated production workflow, the solution films and produces matches and training, without any human intervention. The solution provides a performance analysis platform (or integrates with any third-party platform) and provides high-quality footage that allows coaches and analysts to review any move or sequence on the field or court and tie data to the image.