Adder Technology Establishes Partner Portal to Drive Market Share

Adder Technology has launched its new Partner Portal to support and evolve its growing partner community. The portal embraces Adder’s channel affiliates, including distributors, resellers, and service integrators, and provides them with exclusive tools, training, and applications to increase their IP KVM pipeline and contribute to future innovation by Adder. Launched as a direct response to partner feedback, and built from the ground up, the new online hub has been developed with input from Adder’s partner network, customers, and experts in channel-centric sales and marketing.

Approved Adder partners can use the portal to access dedicated and exclusive content designed to drive engagement and revenue opportunities. Tools and resources such as bespoke marketing and sales content, ready-made demand generation campaigns, event support, and a multitude of training materials are all accessible from the unified dashboard.

Feedback from our global partners:

EMEA
“24/7 access to the latest advances in IP KVM, and the ability to download customized materials on demand, will open up new IP KVM opportunities and increase our revenue streams,” says Clément Gutierres, sales director at Sphinx, a member of Adder’s EMEA partner network. “This market space is very competitive, even more so in the current climate. Working with a vendor that gives us the right tools to sell high-performance IP KVM is a winning partnership in my book. Ultimately, we work with the best tech vendors and Adder certainly gives us the competitive edge.”

Americas:
“Our customers are installing increasingly complex solutions,” says Lise Babin, account manager at JB Connexions. “So, it is critical we have access to comprehensive training and education programs that can help our teams excel and meet customer requirements. Adder’s new portal will be an essential tool for our business as it will give us real-time access to customized virtual training tools and one-to-one sessions with Adder’s IP KVM experts.”

APAC:
“Our partnership with Adder has gone from strength to strength and a core reason for that is the excellent partner support they provide,” says Koh Tian Teck, director at Enova Technologies Pte, Adder’s APAC partner. “The new partner portal enriches the relationship by making our direct interaction with Adder even easier. The improved communication and collaboration means we can better understand best practice, which will allow us to deliver even more value to our customers.”

Adder’s partner network continues to evolve and grow, and this reflects the innovation in the products it manufactures and advances in the services it provides. Adder is continually investing in its partners, and by fostering a healthy ecosystem of distributors, resellers, and SI’s, Adder’s customers can access innovative connectivity solutions from knowledgeable, industry-leading vendors.

“Adder prides itself on being a channel-centric business, and at a time when face to face meetings and industry events are simply not possible, it is more important than ever that we support our global partners however we can,” says Neil Hillier, senior VP global sales and marketing, Adder. “The new Adder Partner Portal will enhance our existing partner engagement activity around the globe and provide real-time responsiveness.”

Exclusive Adder Partner Portal features:

• Dedicated training and education platform
• Comprehensive marketing support content
• Build your own IP KVM toolkit
• Co-branding resources and demand generation campaigns