ESR 24/7 Esports Network Grabs Rights to eSim Racing
The ESR 24/7 eSports Network has partnered with GTR24h, the oldest esport Simracing company in the world, to bring eSim Racing into the larger fold of North America’s esports market. It is responsible for the largest competitive events, attracting teams from the US, UK, Germany, Ireland, France, Germany, Indonesia, Thailand, Australia, Poland, Denmark, Sweden, and many other countries.
The 5-year agreement with GTR24h gives ESR access to broadcast both historical and future eSim Racing content. This is yet another exciting step in extending ESR’s reach as a global esports Network. ESR seeks to broaden eSim Racing’s reach by promoting it to audiences worldwide and by incorporating it into future programming such as tournaments, live events, highlights, reality shows, talk shows, and docuseries.
“With Coca-Cola being the main sponsor for 2020 in Nascar’s iRacing series, we believe that eSim Racing is the next venture in esports,” says Wendy Wang, ESR 24/7 eSports Network CEO. “We are excited to bring the oldest and biggest eSport Simracing competition to North America. Working together with GTR24h at the ground floor will prove to be a bright and fruitful future for Simracing.”
Simracing is a close simulation of real-life motorsports and doesn’t require any prior knowledge of specific games or game mechanics. Unlike other esports content, it is instantly recognized by all age groups and genders that the fastest car will win. And yet the sport is challenging and exciting, full of strategic and tactical choices that will engage the even the most seasoned viewers.
“We welcome ESR 24/7 esports Network to our platform – with this move our events and races will help the competing teams to create better value and exposure for their sponsors in US and Global,” says Jon Fabricius Turell, CEO, GTR24h. “The EEWC (Endurance eRacing World Championship), the Sprint Series and other events will be featured content on the ESR 24/7 TV Network, and we will be looking forward to expanding the audience in the US market even more.”
Through this partnership, GTR24H will see its content immediately available to 128 million American households including the following services in United States through ESR carriage partners:
- Samsung TVPlus (Channel 1358) on all 19 million Samsung smart TVs
- XUMO (Channel 305) on smart TVs and other connected devices or directly from https://esrevolution.com/xumo, available to 35 million households
- STIRR (Channel 395) on numerous connected devices or directly from https://esrevolution.com/stirr. The fast-growing STIRR app from the Sinclair Broadcast Group is available on Android, iPhone, Roku, and the Amazon Appstore.