SVG Announces Preliminary Agenda for SVG Sports OTT Virtual Series (Sept. 2-3)

Two days of keynotes and panels dissect the Broadcast-OTT paradigm and dive into the opportunities in engagement and monetization

With each passing year, streaming adoption continues to climb, and more sports content is regularly being delivered to fans anywhere via smartphones, connected TV devices, and laptops. So, why not go all virtual for our upcoming SVG Sports OTT Virtual Series?

REGISTER: SVG Sports OTT Virtual Series (Sept. 2 & 3)

Join us for two days jammed with fascinating keynotes and critical technological conversations addressing the pressing challenges and the intriguing opportunities of sports in an OTT world. How will personalization, discovery, interactivity and fan engagement technologies help sports leagues, networks, and digital-native media companies engage with, monetize, and ultimately grow and retain a subscriber pool?

Get first-hand perspectives and insights from some of the smartest minds in the digital sports game. Stay tuned for continued updates in the weeks to come.

SVG SPORTS OTT VIRTUAL SERIES AGENDA

DAY 1: Wednesday, September 2
The Broadcast-OTT Paradigm

2:00 – 2:05 p.m. ET
Opening Remarks

2:05 – 2:35 p.m. ET
Keynote: TBA

2:35 – 3:05 p.m. ET
Tech Focus: Metadata and the Unifying of Broadcast and Digital Workflows
The COVID-19 pandemic accelerated a number of technology transitions, including the convergence of broadcast and streaming operations that simplify production, minimize latency, and ultimately are a win for both the viewer and the OTT service provider. What role does metadata play in delivering smarter, more dynamic sports media to fans? Has SCTE 224 paved the path to success? How are technologies like AI and machine learning changing the production and distribution game?

3:05 – 3:20 p.m. ET
Technology Case Study

3:20 – 3:50 p.m. ET
Tech Focus: The Latency Factor
Whether it’s down to the fraction of a second or simply ensuring a synchronized experience, latency is the holy grail of streaming sports. What’s the state of streaming workflows and architectures and what needs to happen next to meet the industry’s growing scale? Learn about the latest encoding and decoding technologies, developing formats and standards, and more.

DAY 2: Thursday, September 3
Engagement and Monetization

2:00 – 2:05 p.m. ET
Opening Remarks

2:05 – 2:35 p.m. ET
Keynote: TBA

2:35 – 3:05 p.m. ET
Tech Focus: Personalization, Gamification, and Gambling
Media delivery, especially in sports, is becoming less about broadcasting one experience and more about offering curated content tailored to a user’s specific interest. Whether its selecting camera angles or audio options or participating in fully gamified experiences, sports streamers are finding success with a wealth of ways to keep their content engaging and – most importantly – keeping viewers coming back for more.

3:05 – 3:20 p.m. ET
Technology Case Study

3:20 – 3:50 p.m. ET
Tech Focus: Monetization Through Rights Management and Ad Insertion
Targeting and interactivity are also changing the game in the world of advertising and subscription-based streaming services. How are innovations in live ad tech evolving? How are end-to-end screaming solutions providers helping content distributors manage their increasingly complex digital rights? Can you find success in both free and subscription-based content? What are the tech challenges? And how does this all lead to making more money in the very near future?

NOTE: Agenda subject to change. The sports video world is changing as we learn more about the coronavrisu and how it will impact our lives and futures. We at SVG pledge to remain nimble and will adjust the topics to be discussed in this year’s events as needed to ensure that you are receiving the most relevant and impactful information for you and your staff.

If you have any questions regarding the SVG Sports OTT Virtual Series, please email SVG’s Director of Digital Brandon Costa at brandon@sportsvideo.org.

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