SyncWords Deploys Next Generation Media Localization AI in 100+ Languages

SyncWords has launched the next generation of its media localization platform for translating and subtitling both live and on-demand videos in over 100 languages. Localization of media through foreign language subtitles is key to reaching a global audience and growing viewers and subscriptions. Content creators have traditionally faced significant barriers to localizing their content including prohibitively high costs, technical hurdles, and long turnaround times. SyncWords AI significantly automates the process, enabling breakthrough real-time subtitling solutions that were previously impossible and delivering subtitles for pre-recorded content that dramatically reduces the time, effort, and cost of machine translation post-editing workflows.

SyncWords’ media localization AI is the key to its superior automated subtitling service. It provides smart parsing and handling of content and metadata through the translation process and assembles the translated output into UX-optimized subtitles while transferring word-level timings to ensure timing accuracy throughout. The next generation of SyncWords’ media localization AI extends the accuracy and quality of results that can be produced through automation by introducing features for precise adherence to source templates, word-level alignments of translations with the source, automated alignment of human translations with source, and maximum context for improved translations, among other features. The update also includes advancements to SyncWords’ realtime subtitling capabilities, enabling an effective average latency of zero for translated subtitles for OTT applications.

Catch the Fire, an organization dedicated to establishing healthy churches globally, came to SyncWords with the challenge of captioning their online global conference and producing translated subtitles in 17 different languages within 24 hours of its conclusion.

“The team at SyncWords was fast and professional when it came to our urgent need for captions and translations” said Benjamin Jackson, Executive Director of Catch the Fire. “We were hugely impressed by their ability to deliver on such a tight timeline and found the platform and app were intuitive and enabled the rapid proofreading and editing of all the captions and subtitles produced.”

NHK WORLD-JAPAN, the international service of Japan’s public media organization NHK, provides news on Japan and Asia to an international audience. By using SyncWords’ LanguageSync service, the captions for the English-language news channel are translated in real-time to seven languages, including Spanish, French, Thai, Chinese, and Vietnamese.

“SyncWords’ machine translated subtitles are both cost effective and scalable for existing video channels that want to reach new users and grow internationally,” said Giovanni Galvez, SyncWords Vice President of Business Development. “We want to help all content creators reach a huge global audience with machine translation.” adds Giovanni.