Tellyo Pro Bumps Social Media Engagement for Ascot Fans, Sponsors
Ascot’s long-term partnership with Tellyo continues to evolve, with the most prestigious and famous racecourse in the UK adding more value to the content it produces for social and digital channels by using Tellyo Pro to create engaging, branded clips from recent races held behind closed doors. The effort substantially increased social media engagement rates and offered more value to sponsors.
Tellyo’s platform has been used by Ascot since 2017, not only for racing action and replays but across fashion and lifestyle segments as well, which are as relevant to racegoers as the action itself. It is this long-term experience with the Tellyo platform that has proved vital to produce engaging content from the most recent events in the Ascot calendar, including the world-famous Royal Ascot, which have taken place behind closed doors due to Covid-19. With fans not able to enjoy races at the venue for now, it has become paramount to produce highly attractive and engaging videos through Tellyo Pro.
“Tellyo has enabled us to quickly produce replays of races throughout the year, while adding a professional flourish with neat graphics and bumpers, as well as adding partner logos to content where appropriate,” explains Rhys Hayward, Digital Editor at Ascot. “The support team at Tellyo are always on hand to help with any queries, and are one of the fastest to resolve issues that I’ve ever worked with.”
Boosting engagement and production with Tellyo
In 2020, Ascot experienced a tremendous increase in its engagement rates on Social Media, as a result of using Tellyo Pro in their production workflow. This year at Royal Ascot, tweet saw a 25% increase in engagement, with the two top performing posts being clips produced with Tellyo. Instagram saw a similar boost, with a strong 5% increase. Additionally, Ascot was able to fully leverage Tellyo’s speed and post 41% more videos on YouTube over the five-day event.
Tellyo Pro was chosen because of its speed, power, and intuitive features – all reasons why the platform has acquired a significant role in Ascot’s production efforts that accompany regular race day broadcasts.
More value to partners
Each race day is hectic and challenging to manage. With seven or more races on a card, it is critical that digital and social workflows keep pace and give the production team an edge, especially when it comes to maximizing remote working. Ascot’s production team has learned it can rely on Tellyo’s capabilities to create enhanced content under pressure. But Tellyo has also boosted productivity by making it easy to add the correct assets, such as partner logos, as well as the information required to maximize reach and gain value for Ascot’s partners. Tellyo makes it simple to add graphics and bumpers to videos, while having easy access to all the races that take place on the course.
“The racing highlights are always excellent, that they’ve expanded their use of Tellyo beyond the racing is great to see,” says Richard Collins, CEO at Tellyo. “Fashion and glamour are synonymous with Ascot and the digital and social canvas lends itself perfectly to such content. It is a sad fact that Covid-19 has meant for many fans digital and social content has become their main touch point with the sports they love. We are proud to stand with Ascot and will ensure through innovation and enhancement, our platform continues to support any workflow they need in the future.”