LAFC Transforms Digital Experience With Xcite Interactive’s XEO Platform
Xcite Interactive’s applications have been used at over 8,000 sporting & live events worldwide, totaling more than 185 million fan impressions and has worked with The Olympics, FIFA World Cup, The Super Bowl, NFL, MLB, NBA, NHL, MILB, NCAA, and top gaming companies. Recently, LAFC used the company’s XEO product to create content that drew users in on game day. Trivia, behind the scenes videos, live streams, integrated advertising, and more all kept users interacting with the team’s content throughout the game.
“LAFC has worked with Xcite to deliver engaging content to our fans throughout 2020,” says Larry Freedman, chief business officer, LAFC. “It has been vital to continue to engage with LAFC fans and supporters during the MLS Is Back tournament and XEO provided the mechanism to do that.”
The new XEO platform offers the following features for fans:
- Empowering Engagement
- Online Participation: gamified prizing, sweepstakes, prediction, sentiment, audience competition as sponsored activations.
- Enhancing Mobile Experience
- Ability to interact with your team, brand and event personally, express yourself virtually and as a community.
- Extending Audience Reach
- Sponsorship & live mobile streaming for a 100x Audience Reach Factor
XEO’s library of content options offered LAFC unique opportunities to keep fans tuned into games. Some of these included a sentiment meter, polling questions, sponsored content, integrated ads, and additional streaming content.
“The XEO platform was great for engagement with our fans while the team was away in Orlando,” says Al Raitt, director, match day presentation, LAFC. “We are excited to continue utilizing it as we move forward with games in an empty stadium.”
The application also served up real-time and powerful data to the club. After the tournament, LAFC fans averaged 62 minutes of engagement, interacted with 22,000 minutes of content, and received more than 1,000 brand connections.