Jessie Collins Named as Executive Producer of Pepsi Super Bowl LV Halftime Show

Emmy Award-nominated producer Jesse Collins has been named an Executive Producer of the Pepsi Super Bowl LV Halftime Show, taking place in Tampa, Florida on Super Bowl Sunday, February 7.

“Jesse Collins is innovative, creative, and one of the only executive producers that speak fluent ‘artist vision.’ He’s a true artist,” commented Shawn “JAY-Z” Carter. “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”

Collins joins long time award-winning Pepsi halftime show director, Hamish Hamilton.

“It is an honor to be a part of such an iconic show at such an important time in our history,” said Collins. “I am grateful to JAY-Z, Desiree Perez, the entire Roc Nation family, and the NFL for granting me this opportunity.”

From CBS’ special John Lewis: Celebrating A Hero to the Grammy Awards to helming the BET Awards, Collins has played an integral role in producing memorable television moments in music entertainment and has grown his company into a full-service production company in Hollywood. Beginning with a foundation in music and variety specials, his company has set the stage for moments in awards show history with the BET Awards, BET Hip Hop Awards, BET Honors, Black Girls Rock!, Soul Train Awards, ABFF Honors, Dear Mama, UNCF: An Evening of Stars and Love & Happiness: An Obama Farewell among others.

“We are excited to have Jesse Collins join with Roc Nation to executive produce the Pepsi Super Bowl LV Halftime Show,” said Brian Rolapp, Chief Media and Business Officer, NFL. “We look forward to our fans experiencing a memorable performance as part of the culmination of our 101st season.”

This appointment makes Collins the show’s first Black executive producer.