Fall Tech

Primestream Wins 2020 NAB Show Product of the Year for Creative Bridge Solution

Primestream, the leading provider of asset management and automation software solutions for digital media production, today announced that its Creative Bridge solution has been awarded the 2020 Product of the Year by NAB. As an add-on to Primestream’s Xchange media management platform, Creative Bridge took the top honor in the Asset Management, Automation, and Playout category. Creative Bridge unifies content creation workflows by allowing all creative team members to access tools such as Adobe Creative Cloud, Apple Final Cut Pro X, Blackmagic DaVinci Resolve, and Avid Pro Tools.

“Nominees like Primestream are revolutionizing the way people experience media and entertainment,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The 2020 NAB Show Product of the Year Awards highlight the best of what’s new at the premier launchpad for breakthroughs at the intersection of media, entertainment, and technology.”

Selected by a panel of 20 industry experts, the NAB Show Product of the Year Awards recognize companies that are dedicated to advancing the media and entertainment landscape. This year’s winners are companies that have launched the most significant and promising new products and technologies, judged on their innovation, function, and technical advancements.

“Primestream Creative Bridge is a unique solution to a challenge most creative teams will recognize: the inefficiencies that come from siloed workflows, a lack of connectivity, and a lack of visibility into different projects created with different tools,” said Primestream President and CEO Claudio Lisman. “The NAB Product of the Year Award is a tremendous honor because it recognizes innovative new products at the intersection of media, entertainment, and technology. Creative Bridge allows team members to collaborate more closely in producing compelling content, therefore optimizing digital production workflows and accelerating media creativity.”

Creative Bridge is ideal for production studios, postproduction houses, new media operations, content creators, VFX production, corporate teams, creative services ad agencies, educational institutions, sports organizations, news organizations – anyone or any team engaged in creating digital content. With the addition of Creative Bridge to the Primestream Xchange MAM/PAM platform, producers, editors, graphic designers, visual effects artists, and other creatives gain access to multiple creative tools through a single, easy-to-use application.

Because all projects and assets within the MAM/PAM platform are connected to key creative tools, Xchange users can access those tools seamlessly with the Creative Bridge. Time-consuming manual processes are reduced or eliminated, and collaboration is increased through accelerated workflows between departments. Users have greater visibility into managed media including the ability to search, download, import, and register managed media or assets.

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