Fall Tech

Primestream's Creative Bridge Wins NAB Product of The Year Award

Primestream’s Creative Bridge has won a 2020 NAB Product of The Year Award. An add-on to the Xchange media asset management (MAM) platform, Creative Bridge enables teams to work more efficiently with media and collaborate seamlessly to make compelling content.

The platforms works with numerous creative applications, including:

  • Apple Final Cut Pro X
  • DaVinci Resolve
  • Adobe Creative Cloud
  • Autodesk Smoke
  • Avid Media Composer
  • Avid ProTools

In conjunction with Xchange, Creative Bridge is ideal for production studios, postproduction houses, new media operations, content creators, VFX production, corporate teams, creative services ad agencies, educational institutions, sports organizations – anyone or any team engaged in creating professional content.

With Creative Bridge, users have the following features:

  • manage all of your projects and content from a single application with rich metadata and organizational folder structures
  • search, download, import, and register all your assets and projects from direct-attached, cloud, and network storage
  • time-consuming manual processes are reduced or eliminated drastically.
  • support for kinds of digital assets such as video, audio, graphic files and more
  • VR 360 format support with spatial marker capabilities


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