UFC, Snapchat Extend Content Partnership to Create More Digital Offerings

UFC and Snapchat have announced a multi-year extension of its content partnership that delivers more must-see UFC moments to Snapchatters worldwide with UFC Shows and Our Stories.

“UFC has seen tremendous success by collaborating with an innovative brand like Snapchat,” said David Shaw, UFC Senior Vice President of International and Content. “In less than a year, we have reached over 45 million unique viewers, with 88% of that group being under the age of 35. This collaboration is a great way to grow our fan base by delivering fresh, compelling content in a unique way.”

Starting this week, UFC on Snapchat will release new UFC FIGHT PASS episodes. In addition, Snapchatters will have access to custom UFC-branded Creative Tools, including augmented Lens and new Cameos, which allow users to insert themselves into videos and graphics that they can share with their friends, and will feature a UFC championship belt and UFC FIGHT ISLAND creative.

“We’re excited to expand our partnership with UFC to deliver even more Shows, Our Stories, and innovative augmented reality experiences to make fans around the world feel as if they’re Octagon-side at the sport’s biggest events,” said Anmol Malhotra, Snap’s Head of Sports Partnerships.

Under the terms of the renewal, UFC and Snapchat will bring at least 200 episodes to the Discover page, to the right of the camera, including:

Shows feature the best of UFC’s premium produced content – now tailored to Snapchat’s mobile-first audience.

UFC FIGHT PASS: UFC FIGHT PASS is the world’s leading digital subscription service for combat sports and features the world’s largest fight library, featuring more than 20,000 bouts from dozens of combat sports organizations, as well as every fight in UFC history. Every Sunday, UFC will deliver new, exciting content straight from UFC FIGHT PASS.

UFC Pulse: Airing three times a week (Monday, Wednesday, Friday), UFC Pulse will showcase must-see highlights, including a preview of the upcoming weekend’s fight card; a “Top 5” episode featuring the best submissions and knockouts; and an episode covering the top moments from the official weigh-ins. UFC Pulse is available on Snapchat’s Discover page.

Embedded: UFC will bring its popular Embedded franchise to Snapchat, giving viewers unprecedented access to UFC’s biggest stars as they prepare for battle in the Octagon. This is a raw, star-studded, revealing look at what it’s like for the world’s best mixed martial artists to prepare for their biggest fights.

Our Stories
Our stories are compilations of publicly submitted Snaps from events and locations around the world and curated by editors at Snapchat to provide a complete community perspective.

Snapchat and UFC will collaborate on at least 20 Our Stories covering weekly bouts and tentpole events throughout the year, including 12 Pay-Per-Views and eight UFC Fight Nights. UFC will include exciting fight highlights and other must-see moments into Snap’s Our Stories, offered in high quality 1080p video resolution.

Creative Tools
Creative Tools, such as augmented reality Lenses, are used to decorate photo and video Snaps.

Snap and UFC will partner on augmented reality creative tools, such as Lenses, during tentpole events. In addition, Snap and UFC are partnering on Cameos, which allows users to insert their selfies into videos and graphics that they can then share with their friends.

Snapchat users will be able to access UFC-branded Cameos, including the UFC championship belt and UFC FIGHT ISLAND creative. Cameos are available in both the Chat section and the Sticker drawer within Snapchat.

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