Learfield IMG College Names Grant Jones as First SVP, Head of Content

Learfield IMG College has appointed veteran media executive Grant Jones to serve as the company’s first senior vice president, head of content. He will office in New York, and he began the new role on Monday.

Learfield IMG College appointed veteran media executive Grant Jones to serve as the company’s first senior vice president, head of content.

Jones is the former vice president, head of content for OneTeam Partners, jointly owned by NFLPA and MLBPA. Prior to that, he was vice president, head of content and partnerships for ACE Media, NFLPA, with oversight of all content for NFL sponsors and licensees and content operations. Jones also was co-founder of a sports comedy company, The Kicker, with Lorne Michaels’ owned Broadway Video. Additionally, he held previous positions with Condé Nast and The Onion handling extensive content creation as senior director of original programming and as executive producer, originals and head branded content, respectively.

“Grant’s experience as a creative executive at the intersection of sports will be a perfect complement to the resources and expertise of our media group as well as across our entire company,” says Learfield IMG College Chief Content, Strategy & Development Officer Rob Schneider. “As we look to make content an integral part of all of our solutions and continue our evolution as a media and technology company, we must develop our own original content and IP to engage fans and help our partners do the same.”

Jones will report to Schneider, who leads corporate development and strategic innovation through new data-driven content, products and services.

“The opportunity to start a content group at Learfield IMG College is incredibly exciting,” Jones says. “In addition to the amazing properties it manages, a best-in-class technology platform, Fanbase, and recently launched esports platform, Level Next, the company is perfectly positioned to take advantage of the evolving college sports and multi-media landscape. I look forward to joining this talented team, and to what we can build together.”