Grass Valley Makes Move Towards Cloud/Software-Defined Future

Grass Valley has announced a strategic initiative designed to further improve its ability to be the premier provider of media technology solutions today and in the future. The announcement follows a strategic review of the Grass Valley business as a standalone company that identified how accelerated change and disruption in the media industry has created a pressing need for technology vendors to adapt to a shift in customer buying patterns from hardware to software solutions.

“Our industry is changing, and digital transformation is upon us,” says Tim Shoulders, CEO and president of Grass Valley. “At Grass Valley, we’ve listened to our customers and believe we must reimagine our business to remain their partner of choice as they navigate the dynamic marketplace and meet their evolving needs. To be the industry-leading, cloud-first solutions provider, we have created a bold plan that enables us to continue supporting our customers wherever they are based and whatever products and services they rely on.”

In the past year, Grass Valley has accelerated its roll-out of cloud-based, software-enabled solutions based around the GV Media Universe strategy. With new offerings, such as GV AMPP (the Agile Media Processing Platform), Grass Valley can uniquely solve many of its customers’ challenges, such as monetizing assets in an increasingly digital world, introducing flexible operational models, and managing complexity throughout the content supply chain. Moreover, the cloud’s elastic and distributed nature enables new usage models, new remote production capabilities, and reduced deployment/integration costs.

Grass Valley’s transformation is ongoing and includes key steps in three core areas: creating Centers of Excellence, optimizing Manufacturing Efficiency, and rationalizing Real-Estate.

Grass Valley is expanding its new product development capabilities by building the industry’s most advanced cloud-first solutions development team. To that effect, the company will open a new Grass Valley Center of Excellence in Krakow (Poland) and expand its existing team in Kuala Lumpur (Malaysia). When combined with its existing CoE in Montreal (Canada), this expansion gives Grass Valley three geographically dispersed CoEs. To optimize manufacturing efficiency, Grass Valley will consolidate hardware manufacturing capabilities across its product portfolio. The company will also improve business efficiency by streamlining and reducing the overall number of facilities it operates, keeping customer-facing resources close to where its customers work and live, and enabling its teams to work remotely. The transformation of labor and real estate has begun and is expected to be complete by the end of 2022.

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