FloSports, USA Gymnastics Pen Multi-Year Digital Streaming Deal
USA Gymnastics (USAG) and FloSports have entered a multi-year digital streaming partnership to deliver gymnastics competition programming to global audiences through FloSports’ award-winning digital platform. The gymnastics community will now be able to engage with the sport like never before, providing access to previously unaired content, including state, regional and national events spanning all five competitive disciplines – acrobatic, men’s artistic, women’s artistic, rhythmic, trampoline, and tumbling.
“FloSports has been a strong advocate for Olympic sports since our founding and these have been at the core of our product and content offerings. We live and breathe these sports daily and understand how to engage athletes and enthusiasts to build a strong community around them,” says Mark Floreani, CEO and Co-Founder, FloSports. “We are proud to partner with the team at USAG to expand access to gymnastics to a wider audience, build a global community around this sport and support the health and wellness of their athletes.”
Beginning with the 2021 season and running through 2025, USAG and FloSports will broadcast more than 35 events to audiences in North America and around the world. This year kicks off with podium training and other elements that have historically not been broadcast at the highly anticipated 2021 Winter Cup, set for February 26-28, which will mark the return of elite gymnastics in the U.S. following the cancellation of the 2020 premier event season due to the coronavirus pandemic.
Beyond providing enhanced access to USA Gymnastics Premier Events, FloSports’ content will also include rarely-featured access to events across all disciplines, and never-before-broadcast grassroots events featuring some of the best up-and-coming athletes in the country. Scheduled programming will include various state and regional championships, Level 9 Eastern & Western Championships, National Elite Qualifiers, USAG Development Program Championships, USAG Collegiate Championships, and numerous Rhythmic, Trampoline & Tumbling, and Acrobatic events. Programming will be available through FloSports’ dedicated gymnastics channel, FloGymnastics. A list of major USAG events to be streamed on FloGymnastics can be found on the following link: FloGymnastics & USA Gymnastics Event Schedule.
This partnership also aims to empower athletes by providing them a platform to share their stories and connect with fans through dedicated editorial coverage and compelling video content, providing a whole new window into the sport of gymnastics. Follow FloGymnastics on Twitter (@FloGymnastics) and Instagram (@FloGymnastics) for all the updates on events and new content.
As a key part of the partnership, FloSports and USAG have committed to making a significant annual investment directly toward supporting athlete health and wellness initiatives. FloSports believes in building a supportive infrastructure for young athletes and is committed to assisting with their development by providing additional funds to augment existing USAG programs. This year, the funds will be used to bolster USA Gymnastics’ existing mental health programming by increasing awareness around mental health, providing additional services for National Team members and providing educational resources for the larger gymnastics community.
“We are thrilled to be welcoming FloSports, a partner who is aligned with our goals of expanding athlete health and wellness resources and providing outlets for our athletes to tell their stories,” says USAG CEO Li Li Leung. “We know the FloSports platform will provide a unique opportunity for us to continue growing the sport of gymnastics at all levels and across all disciplines.”