Grass Valley Extends Media Universe Ecosystem With GV K-Frame on AMPP
Grass Valley has introduced GV K-Frame on AMPP, a new application suite for its Agile Media Processing Platform (AMPP). GV K-Frame on AMPP further expands the recently introduced GV Media Universe ecosystem, providing operators with the creative resources needed for professional media production in the cloud.
With three M/Es and four keyers with 2D DPM per M/E, the solution uses the same UI and control surfaces as any other K-Frame solution. Stills and animations with fill/key including transparency are said to provide a polished production look that is easy to create, store and recall at the touch of a button from the hundreds of E-MEMs and Macros available.
“Thanks to our customer-first approach to business, we understand the radical shift in buying patterns from hardware to software solutions,” says Marco Lopez, general manager for live production at Grass Valley. “At Grass Valley, we have created technology that allows broadcasters and content producers to easily and efficiently make this transition to a unified cloud-production environment.
AMPP-connected solutions can scale to as many instances as required without upfront buildout and deliver flexible I/O with access to any source on the AMPP fabric. Users also benefit from responsive and frame-accurate cloud-hosted performance, even when connected via typical residential internet.
“For those operating our switcher technology, such as technical directors, much of the switching is done by muscle memory,” adds Lopez. “They know the panel so well that it’s like playing an instrument for them; their conscious attention can focus on the incoming video sources and cues to build a show, and the physical actions simply flow. Now, with GV K-Frame on AMPP, users can immediately transfer that intuitive knowledge, along with their existing show files, to cloud-based video production. We are proud to say that the first deployment of GV K-Frame on AMPP is on-air with a customer now.”
GV AMPP is the core technology powering GV Media Universe, an ecosystem of cloud-based tools and services. The platform is cloud-native and cloud-agnostic while supporting the secure processing of video/audio in the public cloud on any of the major platforms, in a private, on-premises data centre, or in hybrid topologies. This flexibility and power is said to bring about a significant paradigm shift in live content production, allowing shows to be produced on any engine from any location.