Sacramento Kings Roll Out Immersive Media Experiences With Intel True View at Golden 1 Center

The Sacramento Kings, in collaboration with Intel Sports, have launch of Intel True View at Golden 1 Center, a continuation of ongoing efforts to push the envelope of immersive fan experiences. Fans can access unique video content, including 360-degree highlights and unbounded perspectives of basketball action, via the Sacramento Kings + Golden 1 Center App and team social channels.

“We are excited to bring our fans closer to the game through engaging highlights that place them at the center of the action on the court,” says Kings President of Business Operations John Rinehart. “Through the use of Intel’s advanced technology, fans will have the opportunity to see unique viewpoints and angles, fostering deeper engagement with the team and players.”

In February 2020, the Kings formed a partnership with Intel to create the NBA’s first research and development (R&D) site at Golden 1 Center to deliver broadcast enhancements for the NBA, deploy next-generation technology, and drive the progression of immersive media experiences in sports. Over the past year, a collection of Intel True View HD cameras have been installed throughout the arena to record entire NBA games in volumetric data (voxels), which capture height, width, and depth. This content is then rendered into never-before-seen highlights, including views in 360-degrees or through the eyes of a player. Intel True View captures 85GB of video data per second, equivalent to capturing 56 feature films per second.

“The Sacramento Kings have been brilliant partners for us at Intel Sports,” says Intel Sports GM James Carwana. “They have an incredible track record of incorporating innovative technology into the game. As avid Kings fans demand more customization and personalization in a next-level viewing environment, we’re thrilled to work in tandem to create unique, immersive media experiences with unbounded perspectives in True View.”