NFL Teams Up With Skillz to Promote Future Mobile Esports Competitions
The National Football League (NFL) is teaming up with Skillz to crowdsource a future mobile esport. As part of the agreement, the two sports organizations will host a global game developer challenge. Competing developers will have the opportunity to develop an NFL-themed mobile game. The game will be powered by the Skillz esports platform and will have joint marketing support from both the NFL and Skillz. The combination of the NFL brand and the Skillz platform will set the stage for the future of electronic sports competition.
“The NFL is an iconic brand that is synonymous with American sports, and Skillz is thrilled to help power their esports competitions on mobile,” says Andrew Paradise, CEO and founder of Skillz.
Working with Skillz enables the NFL to reach the next generation of football fans where they live – on mobile – while driving the convergence of traditional and online sports. For Skillz, this agreement will introduce hundreds of millions of NFL fans to the leading esports platform.
“Mobile gaming continues to be an important platform to reach and engage new and existing fans,” says Rachel Hoagland, VP of Gaming & Esports at the NFL. “Our agreement with Skillz provides access to a trusted platform and a highly engaged player base, making Skillz an ideal partner long term.”
The developer challenge will launch in the second quarter of 2021 and will be open to all genres except for 11 v 11 simulated games