WSC Sports Inks Deal With FanDuel to Produce Sports Highlights for Sports Betting Customers
FanDuel Group and WSC Sports have announced a partnership to push real-time highlights of golf events to FanDuel Sportsbook app users. This marks the first time a U.S. sports betting operator will deliver highlights packages to sports bettors.
WSC Sports’ technology gives superpowers to video editors by using AI to automatically analyze live sports broadcasts, identify each and every event that occurs and then create customized short-form video content that can be published on any digital destination. This partnership will allow FanDuel to enhance their customer experience by sharing in-game action with their users directly to their mobiles, in near real-time.
“We’re taking the FanDuel Sportsbook app experience beyond just placing a bet — now our customers will get the best highlights pushed to them each week to consume and act on,” says Adam Kaplan, GM/VP of Sports Content, FanDuel Group. “Part of our ongoing focus is providing a fully integrated experience that gives our customers the ability to follow and interact in real-time with the sports they care about.”
The WSC Sports platform is the only one of its kind, creating personalized automated highlights for every type of sports fan. The technology currently automates the highlights editing process for 17 different sports. The partnership between FanDuel Group and WSC Sports begins with golf-specific content, but allows for the opportunity to expand into other sports.
The two companies are able to provide in-app integrations and highlights related to both fantasy sports and betting, instantaneously alerting fans as to the performance of their teams and players.
“Both WSC Sports and FanDuel work with the biggest names and brands in sports, providing a synergy between our two teams,” says Aviv Arnon, CBDO, WSC Sports. “Both companies’ technological innovations aim to enhance the sports fan experience and we’re looking forward to dually accomplishing those stated goals.”