Gravity Media Signs $5 Million Deal With Grass Valley for Future Equipment Needs

Gravity Media has inked a $5 million, multi-year enterprise pricing agreement with Grass Valley for a variety of production solutions and advanced workflows across its international operations. “It’s fair to say that 2020 was a challenging year for live sports,” explains Eamonn Dowdall, executive director at Gravity Media.  “We have been able to weather the storm thanks to our long-term contracts with many of the biggest names in live sports and entertainment.”

Gravity Media has signed a $5 million deal with Grass Valley for products and more.

Gravity Media will leverage more lines within the Grass Valley’s broad portfolio and increase volume over time, giving Gravity Media better pricing, creative financing and closer technological collaboration. The initial investment under the new agreement includes Sirius 840 Series routers, which will be deployed across 12 venues for a major European soccer tournament postponed to this summer.

“As we ramp-up our activities around the resumption of the major sports calendar and upcoming events, we looked for a technology partner that could combine an industry-leading solutions portfolio and roadmap with commercial scale and creativity,” says Dowdall.

This partnership expands on the Grass Valley IP infrastructure Gravity Media already has in place which is currently being used at a major tennis tournament.

“By entering a multi-year, enterprise agreement with Grass Valley, Gravity Media will have access to best-in-breed production solutions and the Grass Valley team of industry experts to help us to continue to support the biggest, global sporting events this year and beyond,” continues Dowdall. “Both companies see a tremendous opportunity for strengthening our technology partnership and for developing and delivering world-class solutions that align with the fast-changing demands of the media landscape.”

Tim Banks, vice president, sales for EMEA, says that Grass Valley is delighted that Gravity Media is set to realize the benefits of entering a multi-year enterprise agreement.

“We have developed a close and successful partnership with the Gravity Media team over the years and we look forward to collaborating on delivering the latest generation solutions, including IP-enabled remote production, for mass audience live sports events in the future,” he says.

The addition of the Sirius 840 routers, coupled with Gravity Media’s existing Grass Valley IP core, enables the broadcast services company to leverage a powerful, future-ready production environment agnostic to evolving production needs and can adapt rapidly — live, on-the-fly.