Bleacher Report, House of Highlights To Produce Two New Live Streams for NBA All-Star Sunday 2021
Turner Sports’ Bleacher Report – the No. 1 digital media brand for young sports fans – is adding to the excitement ahead of NBA All-Star Sunday with two originally-produced live stream events that will showcase some of the biggest names in hip-hop and top social media creators, while also raising awareness and making donations to Historically Black Colleges and Universities (HBCUs).
B/R Open Run Presented by Modelo Beer will bring together hip-hop stars competing in a 2×2 matchup when chart-topping artists Quavo and Jack Harlow team up against 2 Chainz and Lil Baby in a competitive game to 21. B/R Open Run – live streaming Saturday, March 6, at 8 p.m. ET, exclusively on the B/R app and in partnership with Twitter via @BleacherReport – will provide these tastemakers with some creative influence on the look, feel, and sounds of the event to bring a house party vibe to the action. B/R Open Run will be hosted by Taylor Rooks, Adam Lekfoe, and Supreme Dreams with music spun by DJ Kitty Cash. With each basket made, she will flip the track to one of the player’s iconic songs creating a musical battle in the game itself.
Select highlights from B/R Open Run will be shown during TNT’s NBA All-Star pregame coverage airing Sunday, March 7, beginning at 5 p.m.
House of Highlights will tip off the weekend Friday, March 5, at 8 p.m. with the second installment of its “Showdown” franchise. House of Highlights Showdown: Knockout Royale – live streaming exclusively on the House of Highlights YouTube channel – will feature eight top social media creators playing head-to-head in a game of ‘Knockout’ with $100K on the line. The lineup of influencers taking to the court will include Mark Phillips, Matthew Meagher, Kenny Beecham, Din Muktar, Duke Dennis, Jenna Bandy, Jack Settleman, and Desmond Johnson. The event will be hosted by House of Highlights’ breakout talent duo, The Broadcast Boys, who will be courtside leading the live stream, sharing commentary, and interviewing the participants.
The House of Highlights Showdown franchise first debuted during TNT’s Capital One’s The Match: Champions for Change. The Showdown is unlike any event series combining the Internet’s biggest creators with engaging live competition formats, redefining ‘appointment viewing’ for Gen-Z fans and capitalizing on a formula that makes House of Highlights one of the most influential digital sports media brands in the U.S. With more than 35 million followers across platforms, House of Highlights connects with Gen-Z fans through its dynamic mix of entertainment, youth culture, and sports presented in a relatable voice.
Both events will raise awareness and include donations made to HBCUs. B/R Open Run will include a donation made to the HBCUs of the winning team’s choosing. Jack Harlow selected Simmons College of Kentucky & Kentucky State. Lil Baby selected Morehouse College & Spelman College. Quavo selected Clark Atlanta University & Spelman College. 2 Chainz selected Alabama State University. B/R Open Run commentators will engage with the participants about why they selected their particular institutions and the schools will be highlighted as part of the event. The following HBCUs will receive donations in association with the House of Highlights Showdown: Lincoln University, Fisk University, Bennett College, Paine College, and Bishop State Community College.