Rick Abbott Joins TENFOLD as New York President
Former Circuit of the Americas COO and ESPN and NBC Universal Executive Rick Abbott has joined TENFOLD, an award-winning culture strategy and creative firm, as president, New York. In his role, Abbott will be responsible for driving the company’s growth in the market, building upon its existing presence including current projects with multiple, best-in-class media and financial brands.
Abbott joins the company as its first full-time New York-based employee. TENFOLD Founder and CEO Rachel Friedman says, “When thinking of the ideal person to lead our New York growth, Rick’s skills immediately came to mind. Throughout his career he has embodied extraordinary relationship management and people development expertise. He has the genuine perspective of walking in our clients’ shoes and has been a trusted mentor and friend since the beginning of TENFOLD’s journey.”
Prior to joining TENFOLD, Abbott held senior executive roles in production operations and corporate real estate. A five-time Emmy award winner, Abbott has devoted his more than 35-year career to media, corporate real estate and facilities development.
As President, New York, Abbott’s unique experiences and background will be the driving force behind this exciting expansion of TENFOLD’s footprint.
“Joining TENFOLD is a true culmination of all my past experiences at some of the world’s most influential companies,” says Abbott. “My entire career I have been on the client side of the business, so I am very adept at understanding the entire scope of projects from concept to completion. The opportunity to continue to build brands from the inside out, now as a creative partner, is beyond exciting.”
Abbott adds there is nothing more rewarding than witnessing the benefits that TENFOLD delivers to clients.
Founded in 2014, TENFOLD is proud to be among the .1% of woman-owned creative firms and serves clients worldwide across corporate, retail, education, and healthcare markets.