ChyronHego’s TRACAB Pushes Out Coach Paint 8.2, Chyron Restructures EMEA Sales Division

TRACAB, a ChyronHego brand, has released Coach Paint 8.2. In addition, Chyron has realigned the structure of its EMEA sales operations to enable greater efficiency in meeting customer requirements and in guiding customers toward the next generation of live production.

Coach Paint 8.2
Version 8.2 enhances Coach Paint with improved timeline features, more robust formation visualization, upgrades to flash detection, and the introduction of the all-new Coach Paint Training Ground, a mobile tool that makes telestration and video review immediately available to coaching teams before, during, and after a match.

Coach Paint Training Ground provides access to Coach Paint software through a one-input, one-output mobile platform that allows coaching teams to instantly telestrate video of plays, highlight coaching points, and review plays. Designed for intuitive use during live play, Coach Paint Training Ground brings a new dimension to coaching and in-game decision-making.

As the most widely used video analysis software in professional sport, Coach Paint comes complete with an array of digital tools suited to help coaches to visualize formations and players to improve positional awareness. Using graphics and techniques familiar from live sports broadcast and analysis shows, the TRACAB software gives coaching staff more detailed and digestible insights.

Whether coaches are on the go or in the stadium, Coach Paint’s touch screen connectivity allows for greater flexibility with iPad- and second device-centered workflows. It can also be customized to incorporate unique graphics, effects, and other elements that make painted clips more relatable and memorable for players during post-game analysis. Teams can use the software to create a themed highlight reel to re-emphasize the great job players did during that game or to generate a series of clips visualizing instances in which players were out of position.

“Coach Paint is used worldwide by a large number of sports teams that are primarily measured by their success,” says David Eccles, senior sales director at TRACAB. “Providing convenient access to state-of-the-art telestration and visualization technology, Coach Paint is helping sports teams be more successful in training and in games. The potential of Coach Paint and Coach Paint Training Ground for sports teams is unrivalled, and we are constantly pushing boundaries within the professional sports domain to ensure our clients have the opportunity to increase their chances of winning through technology.”

Chyron’s EMEA Sales
As part of this initiative, Chyron has named Olivier Cohen its senior vice president of EMEA sales and appointed Rosa Pereiro to serve as senior sales director for Southern Europe.

Changes within the EMEA sales team will more clearly delineate accounts and territories covered to ensure that Chyron customers enjoy consistent service. At the same time, the full sales team will focus more closely on enabling clients of all sizes to make a smart transition toward a software-based tech stack capable of supporting future production workflows for broadcast and fan engagement.

“Rosa’s experience helping digital media organizations to problem-solve, transform, and grow makes her a perfect fit for our European sales operations,” says Cohen. “She brings insights from roles as an IT engineer, a sales director, and a team leader in a multicultural environment, plus valuable expertise in collaborative workflows leveraging advanced asset management and cloud technologies. We are confident she will play an integral part in helping Chyron to bring versatile, forward-looking solutions to broadcasters and venues.”

Pereiro joins Chyron having most recently served as senior client solutions sales director, Asia, for Brightcove, where she consulted with clients on cloud/SaaS/online video monetization, change management strategy, and digital transformation. She previously was director of sales, Asia Pacific, for Dalet Digital Media Systems. Pereiro began her career as a telecommunications engineer, having earned a degree in telecommunications engineering at Universidad Politécnica de Madrid and a Master of Science in communications and information technology at Technische Universität Darmstadt.

“Chyron is going beyond the conventional graphics workflow to support customers in implementing the software tech stack, architectures, and product integrations that enable next-generation production workflows,” says Pereiro. “Exciting new solutions are in the pipeline at Chyron, and I look forward to matching new production capabilities and workflow models to our customers’ technical and creative aspirations.”