SVG On Demand: Inside the Launch of the Seattle Kraken with Social Media Manager Savannah Hollis

What went into last summer's announcement of the name, logo, and jersey of the NHL's newest franchise?

Last summer, the NHL’s newest franchise, the Seattle Kraken broke the Internet when it formally unveiled its team name, logo marks, and uniform design. What went into the social media roll out that helped the Kraken make such a big splash?

Social Media Manager Savannah Hollis details the club’s social media and digital strategy, including the development of the team’s creative branding and voice and how leadership is buying into the effectiveness of social media.

This interview was excerpted from a panel discussion featured at the SVG Teams Summit, which was held on February 25. To watch the full panel and to access other free video content from the event, CLICK HERE.