AWS Elemental MediaTailor Allows Content Creators to Launch Virtual Channels from Existing Sources

If you’re a broadcaster or Over-the-Top (OTT) channel operator, you can now create virtual channels by pulling together programming from multiple existing on-demand sources and blending them into a linear playlist.

Creating a customized channel for a smaller audience group — such as a category of viewers based on interest, or regional preferences — was traditionally prohibitively expensive due to the cost to transcode the media for online streaming and the complexity of discovering and curating existing media in the catalog.

AWS Elemental MediaTailor Channel Assembly now allows you to create static or dynamic playlists to stream content to viewers by reusing already transcoded video segments from your existing catalogs. It eliminates the need to re-transcode source content for multiple regional or viewer permutations.

For a step-by-step process on how to use AWS Elemental MediaTailor, click HERE.