ATEME Teams With Korea’s Digitalrich for Global Distribution of Integrated Ad Insertion

ATEME has announced a new partnership with Digitalrich, a provider of ad insertion technology in Korea. ATEME’s TITAN Live and TITAN Mux as well as Digitalrich’s ad insertion server are now available as an integrated solution to existing and new customers worldwide.

“Our partnership with ATEME will help to increase our international presence and allow a wider range of broadcasters globally to benefit from our world-class ad insertion technology,” says Lee Bong Jae, CEO, Digitalrich. “We are excited to embark on this journey with ATEME and look forward to exploring the other opportunities this partnership will open up for us both in the future.”

Customers will directly benefit from this partnership via an all-in-one ad splicing solution capable of managing analog or digital cue tones and ad campaigns for any channel processed by the ATEME video processing components. This partnership will allow Digitalrich to increase its international footprint and expand its market share, while ATEME will offer a robust, flexible, and customized end-to-end solution for ad insertion.

“Working with the leader in ad insertion in Korea presents us with a great opportunity to expand our presence in the country and wider region,” says Gautier Vandomme, VP APAC, ATEME. “Thanks to the synergy between ATEME TITAN Live and TITAN Mux and Digitalrich’s solution, we are able to offer both our new and existing customers internationally a one-of-a-kind, integrated ad insertion solution, helping them to create new revenue streams and offer audiences a more personalized viewing experience.”