March Madness 2021: How CBS Sports Brought Virtual ‘TeamMoji’s’ to Life in the Studio

The AR-powered characters were customized for each team

As part of the SVG Sports Graphics Forum, CBS Sports Art Director Komal Bhukhanwala provided an in-depth look at how her team and Turner Sports revamped their NCAA March Madness graphics package for this year’s tournament. In this clip, she details how AR-powered characters called ‘TeamMoji’s’ were created to create a more dynamic studio show during March Madness broadcasts.

You can watch this entire presentation and loads more content now by simply registering for FREE access to the SVG Sports Graphics Forum. Or if you are already registered, simply log in and visit the Sports Graphics Forum event page and click Watch on Demand’. In addition to NCAA March Madness, don’t miss in-depth looks at how graphics packages were created for Super Bowl LV, Nickelodeon’s NFL Wild Card Game, ESPN College Football, the NHL’s return to play, NBC Sports Edge BetCast, the MLS Is Back Tournament, Fox Sports’ NASCAR coverage, Portland Trail Blazers regional broadcasts, and more.