SVG On Demand: How ESPN Revamped Its College Football Graphics Package

Although 2020 was filled with tremendous challenges, nothing deterred ESPN from taking on a massive redesign of its college-football properties. The ESPN team started with a blank canvas and ended up with a comprehensive design system that accounted for all FBS and FCS games, ESPN College Gameday’s new look, and a full rebrand of the College Football Playoff. In this clip from the SVG Sports Graphics Forum, ESPN Art Director Dale Harney goes inside the development of ESPN’s dynamic new college football look.

You can watch this entire presentation and loads more content now by simply registering for FREE access to the SVG Sports Graphics Forum. Or if you are already registered, simply log in and visit the Sports Graphics Forum event page and click Watch on Demand’. In addition to ESPN’s college football package, don’t miss in-depth looks at how graphics packages were created for NCAA March Madness, Super Bowl LV, Nickelodeon’s NFL Wild Card Game, the NHL’s return to play, NBC Sports Edge BetCast, the MLS Is Back Tournament, Fox Sports’ NASCAR coverage, Portland Trail Blazers regional broadcasts, and more.