SVG SportsTech On Demand: Blackbird’s Ian McDonough on Environmental Sustainability in Live Sports Production

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

On March 16, Blackbird, the world’s fastest, most powerful cloud video editing and publishing platform, released a report, “Video Shouldn’t Cost the Earth” highlighting areas and case studies that pinpoint where the video industry can reduce climate impact for TV and video production. The company’s CEO, Ian McDonough, talks about Blackbird’s sustainability stance, the findings, and details about companies they have already worked with to help reduce their carbon footprint.

For more interviews and news from around the sports-video–production industry, visit the SVG SportsTech On Demand Interviews page.

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