SVG SportsTech On Demand: Synamedia’s Simon Brydon on Digital Piracy Occurring Above and Below the Surface

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

As digital distribution of live sports becomes more of the standard and some events in the state go exclusively digital, protecting one’s content while having comprehensive monitoring tools are growing needs for sports broadcasters. In this edition of our SVG SportsTech On Demand series, we chat with Simon Brydon, senior director, security business development, sports, Synamedia to explain the difference between classic monitoring and takedown which focuses on reducing the visibility of content above the surface, and advanced Intel-based monitoring, which focuses on below the surface piracy, which serves millions of viewers.

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