Devlin Design Group Brings a Fan-Focused Approach to Sports and Esports Scenic and Lighting Design

The Sports Video Group is delighted to introduce Devlin Design Group (DDG) as a new corporate sponsor. With over 30 years in the industry, the company has become known for their breakthrough sets, expert scenic lighting, and their energy and commitment to design excellence for sports, esports, news, and lifestyle entertainment.

Tennis Channel

“With our sights on the future, we felt working with Sports Video Group and its alliance with the top professionals in the evolving sports and esports broadcast community is perfectly aligned with our desire to offer a new and fresh aesthetic to sports and esports scenic and lighting design,” says Diane Fiolek, Vice President and Creative Services Director, Devlin Design Group. “Team DDG is ready to wow the fans!”

DDG believes scenic design must be results-oriented. The company’s clients want versatile functionality, interactivity, and audience engagement, so DDG takes these client relationships a step further with a ‘Designer Direct’ approach. With this strategy, the company is constantly seeking out new ways to offer a fresh aesthetic through scenic design, lighting direction, virtual set design, fabrication, and lighting equipment.

“At Devlin Design Group, our culture of Creativity, Knowledge and Innovation defines our practice and leads to breakthrough results for our clients,” continues Fiolek. “We apply our fan-focused design approach to all touch points of a sports studio set design to create an engaging and memorable brand expression.”

League of Legends

Recently, DDG collaborated with the Tennis Channel, Riot Games League of Legends LCS, Marquee Sports Network, and VENN. For these bespoke projects, the team imagined and executed each clients’ unique design challenges.

“Our goal is to create scenic spaces with limitless potential, which can adapt and evolve along with the desires of the client, to a variety of programs, segments, and storytelling,” adds Kartik Dakshinamoorthy, VP, Director of Scenic Design, Devlin Design Group. “Since we’re sports fans, we give the on-air talent a variety of tools to help them create that deeper connection we know true fans want.”

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