MLB.TV Sees Record Streaming Numbers, Most-Watched Period in Its History During Season’s First Three Weekends
With close games, exciting star performances, surprising starts, and two no-hitters to begin the 2021 season, MLB.TV is registering record streaming numbers through the first three weekends of the season. The beginning of the season marked the most-watched 18-day period in the 20-season history of MLB.TV, the longest-running and most successful live streaming sports product.
During the 18-day period from Opening Day through April 18th, fans watched more than 1.34 billion minutes of live games on MLB.TV, a +12% increase compared to the first 18 days of last season and +43% when compared to the same time period of the 2019 season. In addition, total games watched on the league’s out-of-market streaming platform are up +22% compared to last season and +35% compared to 2019.
MLB.TV has registered the seven most-watched days ever and eight of the top 10 most-watched days in MLB.TV history in 2021. In addition, there have been three of the top four and six of the 10 most-watched games ever over the first two weeks of the season.
Opening Day 2021 was the most-watched day in MLB.TV history, surpassing previous highs set on Opening Day 2020. Users watched a total of 121 million minutes of live games on MLB.TV, +26% vs. the previous high.
The extra innings Opening Day game featuring the Toronto Blue Jays at the New York Yankees was the most-watched game on MLB.TV of all time, drawing +47% more viewers than the next most watched game (CHC @ MIA, 3/29/18).