Liga Puerto Rico Taps WSC Sports for AI-Powered Video Highlights
WSC Sports has announced a partnership with Liga Puerto Rico, the semi-professional soccer league part of the Puerto Rican Football Federation, to create AI-powered real-time highlights of the growing sport in Puerto Rico. WSC Sports will power highlight creation for both the men’s and women’s teams, which will be used to increase awareness and excitement for the league domestically and internationally.
“We are proud to bring our AI technology to football in Puerto Rico, to help grow excitement for the sport amongst fans on the island and build the Liga Puerto Rico brand worldwide,” says Jessica Anguiano, Business Development at WSC Sports. “We know that short sharable highlights can increase fan engagement on social media and are excited to help make the process automatic and efficient for the Liga Puerto Rico content team.”
“The main marketing objective that we established for the Liga Puerto Rico is to increase visibility and exposure,” says Edgar Vargas, Marketing Director, Puerto Rican Football Federation. “Therefore, we are pleased to land this partnership with WSC Sports, which offers a technology that I have used in the past and will enhance our digital content strategy enormously. With WSC Sports we will be able to provide an added value to our fans throughout highlights of our matches to be spread in real-time across our digital platforms.”
As part of the partnership WSC Sports will further its relationship with data provider Genius Sports who it already integrates with for sports such as basketball and American football. This will be the first time the two work together for football.
“Not only the LPR will benefit as a league, but also the clubs because they will be able to improve their performance in terms of digital content,” adds Vargas. “Additionally, this tool will provide our player’s exposure and coverage at the height of what we want to develop in terms of the LPR. This partnership will be very positive for Puerto Rican football. In our mission to digitalize our federation, this alliance will help us significantly”, Vargas added.
Liga Puerto Rico is the latest sports league in Latin America to sign on with WSC Sports. WSC Sports also works with Baloncesto Superior Nacional (BSN) basketball league in Puerto Rico and Brazil’s national basketball league, NBB.