SVG SportsTech On Demand: Shure’s Jason Waufle on the Latest in Wireless Transmitters and Boom Mics

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

Sports production professionals have always understood how essential quality audio coverage is to an elite live broadcast. In 2020, during the COVID-19 pandemic when fans weren’t able to be in attendance, audio took centerstage in a very mainstream way. In this edition of our SVG SportsTech On Demand series, we speak with Jason Waufle, Senior Market Development Specialist, Pro Audio at Shure to discuss his company’s latest tools for audio production, including the AD3 Plug-On Transmitter and the newest model of shotguns mics.