SVG SportsTech On Demand: Cisco’s Robert Covington on the Need for Digital Experience Monitoring in a Post-Pandemic World

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

As a result of the pandemic, we have seen distribution of the content production process to accommodate people working from practically anywhere. As a result , content production is dependent on a greater amount of infrastructure that is not under the content producer’s control. In addition, to support new fan experiences, new applications and data sources are being utilized running also running on uncontrolled infrastructure. This could be the Internet, Public Cloud, SaaS application, etc. To ensure the best possible consumer experience, content and application owners need end to end visibility across the network and the cloud, regardless of ownership. Cisco is leading in delivering this capability.

In this interview, Robert Covington, Cisco Systems, Leader, Sales Engineering Media addresses how the pandemic has changed the way media customers work and conduct business, some of the technology shifts Cisco has seen as a result of that, what this new paradigm means for media companies, and how is Cisco helping customers overcome the challenges of this new paradigm.