SVG SportsTech On Demand: Silver Spoon Animation’s Dan Pack & Laura Herzing on the Advantages and Possibilities of Unreal Engine for AR

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

Over the past year-plus, Silver Spoon Animation has played an integral role in the advancement of augmented-reality and virtual production for live sports content. Whether it’s Fox Sports and MLB’s use of virtual fans in the stands or CBS Sports’ groundbreaking Ar opening at Super Bowl LV, Silver Spoon is leading the charge when it comes to integrating virtual elements into live sports broadcasts.

In this interview, Silver Spoon Animation Managing Director Dan Pack and Executive Producer Laura Herzing discuss what they’re seeing in the world of AR, XM, and MR; how these technologies enhance experiences for sports viewers, and what to expect from the company moving forward.