SVG SportsTech On Demand: SOUTHWORKS’ Zip Zieper on Engaging Fans with Targeted Video Experiences

While the 2021 NAB Show has been moved to October, the spring season will still feature a cavalcade of new product releases and groundbreaking news coming out of the broadcast technology sector. In an effort to keep the video-production community informed, SVG is hosting a series of SportsTech On Demand video interviews throughout April, May, and June with executives from the industry’s top technology vendors.

SOUTHWORKS is the remote dev firm people turn to for their most complex, high-profile projects. The company’s “own it, bring it, prove it” approach lets you make everything right without the endless hand-holding and do-overs outsourcing is known for. SOUTHWORKS has completed projects with a variety of major organizations, including Amazon, Microsoft, 7-Eleven, Discovery, PGA TOUR, and the Olympic Games. In this interview, Bruce (Zip) Zieper, SOUTHWORKS, Business Development Director, discusses how the explosion of data analytics has dramatically changed the relationship between the sports fan and the sports content creator. He also overviews SOUTHWORKS Test Drive – a 3-week proof of concept service (with a money-back guarantee) that lets users experience firsthand the “own it, bring it, prove it” approach before committing to the project.