SVG On Demand: Turner Sports’ Hania Poole Details the Study That Shaped The Redesign of NCAA March Madness Live

The 2021 edition of NCAA March Madness Live, the live streaming app built to present the NCAA Men’s Basketball Tournament, featured a complete, wall-to-wall redesign. From the front-facing design to the backend video delivery, MML took the platform to the next level.

As a driver of the redesign, the March Madness Live product team initiated a 10-month research project, using both qualitative and quantitative analysis to draw fresh conclusions as to what fans want from a platform of this class. Turner Sports’ SVP of Digital Hania Poole describes what the study entailed and how it tangibly impacted the features of the experience.

Watch the entire conversation and other presentations, panels, and more by registering for FREE access to the 2021 SVG Sports OTT Forum. Or if you are already registered, simply log in and visit the Systems Integrators Summit event page and click Watch on Demand’.