Learfield IMG College, Elevate Sports Ventures Forge Partnership To Present New Revenue Opportunities for Athletic Departments

Learfield IMG College and Elevate Sports Ventures have entered a new strategic relationship to deliver unique revenue growth opportunities across intercollegiate athletics.

“We’re entering a new era where big, highly unique opportunities are becoming more available to our school partners, and we have a responsibility to help those partners navigate these considerations, and meaningfully grow their business as a result,” says Learfield IMG College President and CEO Cole Gahagan. “We couldn’t be more thrilled to partner with Elevate Sports Ventures, as together we leverage unrivaled data services, technology, and fan engagement to better service university and brand partners alike.”

Powered by the combination of Learfield IMG College’s Fanbase data and analytics platform, and Elevate’s Insights service, the industry-leading companies will provide universities the most comprehensive solutions across naming rights and sponsorship growth; market and benchmark analyses; ticket sales and donor development; premium experiences; and feasibility studies, venue renovations and new construction.

“The powerful combination of Learfield IMG College’s incredible roster of university clients and Elevate Sports Ventures’ proficiency in developing comprehensive, individualized and data-driven solutions for professional sports teams, venues, and properties, has the potential to change the future of collegiate sports,” says Elevate Sports Ventures Chairman and CEO Al Guido. “Learfield IMG College and Elevate Sports Ventures are the trusted names, proven operators, and perceptive strategists that will well serve the needs of athletic departments across the country uncovering new revenue opportunities.”