Primestream Adds Features to Xchange MAM Platform
Primestream has introduced new ingest access capabilities for its Xchange media asset management (MAM) platform. Now, Xchange is able to access and log “growing files” from live broadcast feeds as the content is being recorded, creating powerful new efficiencies for news and sports producers, directors, and editors.
Most broadcasters today have a tool for ingesting live feeds, while others might have a platform that can manage media. But there are few solutions that bridge file-based workflows and signal-based architecture.
“Our Xchange solution does exactly that, with a powerful automation engine that ties together software, hardware, people, and improved workflows,” says Namdev Lisman, Primestream Co-Founder and EVP. “This gives media professionals the flexibility to create and customize the solution with smart workflows and to do this as their needs evolve over time — effectively future-proofing the operation.”
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